If hiring in 2025 feels harder than ever, you’re not imagining it.
LinkedIn is oversaturated. AI tools are glitchy. Job boards send volume, not quality. Recruiters are exhausted. Candidates are fed up. And the only channel that actually works (referrals) is trapped in networks that run dry by week three.

Here’s what’s really going on behind the scenes in the Baltics and Nordics, and why the hiring playbook needs a total reset.